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Ask Denise: After-Summer Jump-Start
Q: I took the summer off to spend time with my family. How can I jump-start my business? A: It’s great that you had time with your family this summer. And now is the time to get active again....
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What’s In Your Toolbox?
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That...
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Ask Denise: Car Advertising
Q: Denise, I really want to stand out in my geographical farm area, so what kind of advertisement should I put on my car or should I? A: This is a great question; let me share my story with you. When...
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Ask Denise: Building My Marketing Farm
Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about...
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Ask Denise: Farming Overlap
Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this...
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Ask Denise: Choosing a Farm
Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing...
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11 Secrets to Geo Farming Success
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results...
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Ask Denise: County vs Community
Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would...
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Systems Can Make You BIG MONEY in Real Estate
I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an...
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5 Points for Long-Term Farming Success
Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often,...
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5 Ways to Add a Live Layer to Your Geographical Farm Campaign
When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what...
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